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Reaching Customers Without Physical Boats
Saxdor Digital Showroom
The Challenge
The Limits of Physical Boat Availability
Saxdor Yachts operates globally across diverse international markets. With 150 locations on five continents across its dealer network, it is unrealistic to have every yacht model physically available in each location. As a result, consistent product presentation is impossible and sales cycles are long.
Insight
Custom Products Sold as Fixed Experiences
Yachts are sold as highly customizable products, but traditionally presented as fixed models. This mismatch has made configuring, comparing and committing to a purchase slow, expensive and resource-heavy for both customers and dealers, especially at a global scale.
Approach
Proving a New Way to Launch and sell Yachts
Instead of waiting for a finished boat, Saxdor decided to challenge the industry norm by launching the 460 GTC virtually at the world’s most prestigious yachting event, the Cannes Yachting Festival.
The goal was not to create a demo, but to prove that a yacht can be explored, modified, understood and purchased digitally before it exists physically.
Miikka Niemelä
Product Lead, Younite AI
"The goal was not to replicate a physical showroom in 3D, but to create a functional digital twin that supports product launches and sales before physical production.”
Solution
Saxdor Digital Showroom
Saxdor adopted Younite Virtual Showroom, deployed as “Saxdor Digital Showroom,” to enable hyper-realistic boat exploration through curated, guided digital experiences across its global network.
The solution allows Saxdor’s dealer network to present every model digitally, even before production is complete, creating an accurate and engaging experience that supports both sales teams and customers throughout the buying process.
Rather than a traditional 3D configurator, the Virtual Showroom functions as a persistent digital twin of the product portfolio. It combines photorealistic 3D visualization, real-time configuration, and product data into a continuously evolving service platform, enabling yachts to be presented, sold, and developed digitally before they exist physically, at a global and scalable level.
Built on cloud-based real-time rendering and pixel streaming, the Virtual Showroom delivers cinematic visual quality and real-time interaction directly to iPad devices without requiring high-end local hardware. Combined with AI-powered conversational configuration, this creates a portable, scalable, and globally accessible model for product presentation.
Erna Rusi
CEO, Saxdor Yachts
"We have 150 locations on five continents through our dealer network. It is unrealistic to expect a demo boat of each model in every location. When customers want to experience a boat before purchasing, the Digital Showroom enables them to do so.”
Key Benefits
Premium Brand Experience
Full product portfolios are presented in configurable detail, supported by on-brand storytelling and lifelike environments.
Faster Go-To-Market
Digital-first launches enable sales and engagement before physical production begins.
Shorten Sales Cycles
Interactive sales experiences reduce uncertainty and accelerate purchase decisions.
Higher Conversion Rates
Configurable product experiences drive upsell opportunities and stronger margins.
Watch the case film
Ludvig Liljequist
Digital Lead, Saxdor Yachts
"The Digital Showroom allows customers to plan, envision and design their boat in real time before they commit to buying and receiving it.”
Results
Tangible Business Impact*
Successful Digital-First Sales
Saxdor Yachts has sold multiple yachts using the Digital Showroom as the primary sales tool, both during and after the Cannes Yachting Festival, despite the models existing only digitally at the time of sale.
Dealer Adoption
Within the first three months, 30 dealers were actively using the Digital Showroom as part of their daily sales work.
Accelerated Sales Timeline
Digital presentation of the yachts enabled sales discussions and customer engagement months before physical launch and production.
*Launched in September 2025 at the Cannes Yachting Festival, the Digital Showroom has already delivered tangible impact across sales and physical customer environments.
ADDITIONAL Impact
Beyond Sales and Physical Availability
Saxdor Digital Showroom is no longer just a sales tool. It is now central to how Saxdor presents its fleet physically.
Saxdor has launched a physical showroom in Helsinki that relies entirely on the Digital Showroom to present its product portfolio. Without any physical boats on site, customers can explore, configure, and compare models digitally in hyper-realistic detail, demonstrating that the Digital Showroom can fully replace physical product availability.
By removing the dependency on physical boats, Saxdor can present its full fleet realistically without tying capital to demo boats, showcase models that are not yet in production, and explore new concepts and configurations digitally. This has created a scalable model for launching, selling, and developing yachts globally, marking a shift toward a digital-first yachting experience.
Jon Hautamäki
Commercial Development Director, Saxdor Yachts
"Dealers love it. The feedback has been great. It's the future of yacht sales.”
Project Details
The name
A new way to launch and sell boats
by Younite AI
Categories
Best digital service
Best Use of AI or Emerging Technology
Underlying Technology
Unreal Engine 5
Pixel streaming with NVIDIA Graphics Delivery Network
iPadOS
The Team
The client: Saxdor Yachts
Planning & production: Younite AI
AI chat functionality: Cadentia
New York
860 Broadway
6th Floor
New York, NY 10003
Helsinki
Aleksanterinkatu 17
00100
Helsinki, Finland
Oulu
Kirkkokatu 13
90100
Oulu, Finland
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